Business Settings

Configure your ad account profile, active metrics, conversion targets, and tracking integrations.

Select Ad Account

The webhooks and tracking scripts below are configured for this ad account only.

Business Profile

Help us understand your business to provide better features.

Active Metrics & KPI Targets

Toggle the metrics you track and set target costs. If no targets are set, Shido calculates benchmarks from your last 14 days.

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Conversion Tracking Webhooks

Track real conversions from GoHighLevel, Calendly, or custom sources.

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Website Tracking Script

Add this script to your website to track clicks and leads.

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Meta Ads URL Parameters

UTM parameters are used to track the performance of your Meta Ads.

Copy the UTM parameters below and add them to your Meta Ads URL
sh_aid={{ad.id}}

💡 Note: The sh_aid parameter passes the ad ID, which Shido uses to automatically fetch campaign, ad set, and ad names from Meta's API.

WARNING: Adding this UTM parameter to your ads will reset learning, however the benefits of accurate tracking far outweighs the re-learning.